The first shopping center which introduced Belgrade to the world style of shopping on an all-in-one-place basis. Numerous stores of domestic and foreign manufacturers of clothing and footwear, perfumery, super market and much more enables the purchase of the necessary and modern in one location. The entertainment part is extremely rich, and it is led by 6 modern cinema halls, while for the youngest there is a big playroom. A quality catering offer is represented by famous bars and restaurants that prepare local and international specialties.
In the large hall of the shopping center, various exhibitions of homemade crafts, hand-made clothes and jewelry, gastronomic shows of the best quality products from domestic area, creative workshops and other activities are often organized.