The legend of shopping in Belgrade has been conquering the consumer audience for decades. It used to be the only space of this type, but today it is a favorite of many people because of its decades-long existence. The boutiques on three floors in the central, large Piramida have largely given way to salons selling and renting wedding dresses. Accessories that are necessary for the bride and groom are also available. Other parts of the shopping center, separate facilities, contain different offers for all ages.

Both then and now, Piramida has always had numerous bars and restaurants for a break from shopping. On the area it occupies, there are also various premises for getting around, from pharmacies, banks and exchange offices to consumer goods stores and other facilities. Craft services are well known in the shopping center in Block 44. Since it consists of several separate buildings and is defined as an open space, the shopping center's opening hours do not apply to the catering establishments located here.